

It is more than a bit of a fallacy, but the general idea is that any product worth using will distinguish itself. Whereas the products that spend vast amounts of money on advertisement “can’t stand on their own”.
Like I said, it is a fallacy that insists companies should pull themselves up by their bootstraps and ignores the reality of the landscape these days.
THAT said: nordvpn goes REALLY hard on the advertisements and is still one of the more popular/few remaining big sponsors for podcasts and influencers. And THAT gives me pause because it has generally been shown that those are horrible venues for “getting a product out there” and mostly exist to take advantage of parasocial relationships. And, based on the linus media group leaks and corroboration from various twitch streamers, the big outfits are asking for a LOT of money per sponsorship spot.
And considering there is no way to really vet a VPN and you are inherently trusting them to do what they say they do (or do the good version of what they don’t even bother to talk about)…
There is nothing more cat than hanging out, getting cuddles, and then running like hell at the first sign of danger.