Microsoft is raising prices on Xbox consoles, controllers, headsets, and some games. The price hike for consoles and accessories kicks in today, May 1, and while game prices will stay the same for now, we should expect to see Xbox charging $79.99 for new, first-party games around the holiday season.
When you tariff them by over 100% of their value, they tend to cost more to import.
My whole comment was on the tariffs specifically, and there is a 100% chance they affect sales in the US. Even with cost reductions in manufacturing over the total lifetime of the console, there’s no chance they cut costs enough to keep up with the tariffs, and there is no chance they planned for the tariffs to be this high in their planning.
Outside the US? These tariffs aren’t applied, but raising the prices globally limits the impact of them on one of their largest markets since they can amortize the cost across all their markets instead of just one.