I know this has been discussed a lot across the fediverse already, but I recently learned about the Fogg Behaviour Model (FBM), and thought it would be interesting use it as a frame.
Basically, the model says that people change behaviour when they are motivated, have the ability, and are given the right prompt or nudge in the right direction.
How do we nudge people who are…
- In the top left, i.e. are motivated, but lack the ability to use privacy-friendly alternatives?
- Are in the bottom right, i.e. have the ability, but don’t care or have the motivation?
Unfortunately, my impression is that most people are in the bottom left, and think of the invasive surveillance of Big Tech like the weather; “I just have to deal with it”. How do we give these people the ability and motivation to escape the data vampires?
The only way to drive the people on the bottom left is FUD. It will force them to the upper left.
The top left gets fixed through education and software improvements.
The bottom right happens through them being compromised in an uncomfortable way.
I’m not familiar with the term FUD, do you refer to this? Do you mean making people aware of the manipulative tactics of big tech, or are you suggesting we use manipulative tactics ourselves? The latter seems totally backwards to me, people deserve honesty
I am indeed talking about Fear, Uncertainty, and Doubt. I’m not saying that they need to be deceived, but in all honesty, those low-motivation people need motivation for their own good and clickbait in the news is as good a tool as anything. If you tell someone in the lower left that they need to not send SMS in the clear, most of them will tell you if you have nothing to hide, it doesn’t matter. But China hacking telecom is FAR more of a driving force to them, even though, realistically, their own telco is as much a threat as China. Sometimes leaving out detail is more effective than trying to explain their actual position.