Is anyone into watches at the age when rich men try to pick them up? I could be easily impressed by a watch now (a personalised G-Shock $50-300, any diapason $500-2k, an enthusiastic watch geek explaining their Jaeger-Lecoultre…), but not part of the target demographic.
Any reason to celebrate in a way all participants/affected find enjoyable is a good reason. Not very intelligent aliens.
Depends on the kind of party, it might not take a lot of money. But it does take time and energy.