Everybody gangsta with the “don’t be evil” clause until the authors turn out to be a nutjob who thinks trans people are blights against God and must be exterminated.
I doubt (or at least hope) that that’s not what they think, but hopefully that illustrates why the clause is dumb.
“Body image” is basically gender goals for cis people. Not saying that in a bad way, but there’s a lot of overlap.