People won’t care until negative things start effecting them. Even at that point, many will still deny negative things are happening or they will put the blame somewhere else. This is why I believe things are going to have to get bad, really bad, before they can turn around. The biggest thing to go bad would be the economy. An economy so bad would be hard to deny and live with. Unfortunately, the more money you have, the longer you can “deal with” a bad economy, and still think everything is okay.

So often, the thing that is easy to measure is seen as important. In this case, the amount said is easy to measure. The quality of what is said is not easy to measure, but more important.