Might be Brodie’s?
In Plasma 6 there are a crazy number of ways to skin and change the look.
This video was a good way for me to learn some of the basics. https://youtu.be/R6C-RNhHMrE
KDEs vision is letting users have the experience they want. You can have a vision without limiting configurability and cramming bad UX down the pipe to your users.
I used Gnome Shell 3 for 4 years before giving up on it and going to KDE.
The huge differentiator is that KDE may look like windows OOTB on most distros, but if you want you can easily make it look like Gnome, Mac, Unity… whatever. The panels and menus are infinitely configurable.
And that is why this meme is dead on the money. I’ve come to hate dev teams that have “visions” that they cram down users throats regardless of the experience. And the irony is that Gnome 2 used to be much more configurable than older KDE versions.