Take a look at the other comments. The other side of the bottle states it helps reduce the amount of plastic required on the inside bottle by 50%, while making things easier to recycle.
Unfortunately that detail doesnt fit on one side, the only side the imager taker chose to show.
Yea I do agree. Companies that really want to make things better just need to sell bulk refills. Plastic use goes way down the larger the container (to a point based on weight). In-store refills are of course the best, but lots more challenges there.